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Milestones
Beginnings and Growth
50s
1956
First restaurant
Maxim's Restaurant, opened in Lane Crawford House,
Central, Hong Kong.
1956
First restaurant
Maxim's Restaurant, opened in Lane Crawford House, Central, Hong Kong.
60s
1966
First café
Maxim's Boulevard opened in Ocean Terminal,
Tsim Sha Tsui, Hong Kong.
1966
First café
Maxim's Boulevard opened in Ocean Terminal, Tsim Sha Tsui, Hong Kong.
70s
1970
Osaka World Expo
Maxim's hosted the Hong Kong Pavilion restaurant
in Osaka World Expo.
1970
Osaka World Expo
Maxim's hosted the Hong Kong Pavilion restaurant in Osaka World Expo.
1971
First Chinese Restaurant
Jade Garden opened in Star House, Tsim Sha Tsui, Hong Kong.
1971
First Chinese Restaurant
Jade Garden opened in Star House, Tsim Sha Tsui, Hong Kong.
1972
Hongkong Land of Jardine Matheson Group
became a shareholder
1972
Hongkong Land of Jardine Matheson Group became a shareholder
First fast food outlet
opened in Central, Hong Kong.
First fast food outlet
opened in Central, Hong Kong.
80s
1980
First Sino-Foreign joint venture in China
Established Beijing Air Catering Company Ltd.,
- first Sino-Foreign joint venture in China.
1980
First Sino-Foreign joint venture in China
Established Beijing Air Catering Company Ltd., - first Sino-Foreign joint venture in China.
1982
First bakery chain in MTR stations in Hong Kong
Maxim's Cakes became the first bakery chain in MTR stations in Hong Kong.
1982
First bakery chain in MTR stations in Hong Kong
Maxim's Cakes became the first bakery chain in MTR stations in Hong Kong.
1986
Formed partnership with Dairy Farm of Jardine Matheson Group
1986
Formed partnership with Dairy Farm of Jardine Matheson Group
90s
1998
Established m.a.x. concepts,
managing a portfolio of concept restaurants.
1998
Established m.a.x. concepts,
managing a portfolio of concept restaurants.
00s
2000
Formed a joint venture with
Starbucks Coffee International, Inc.
Opened first store in Hong Kong.
2000
Formed a joint venture with Starbucks Coffee International, Inc.
Opened first store in Hong Kong.
2003
Established Maxim’s first food factory
Established Maxim’s first food factory
(now named Maxim’s Branded Products Factory)
in Tai Po, Hong Kong, spanning 250,000 sq. ft.
2003
Established Maxim’s first food factory
Established Maxim’s first food factory (now named Maxim’s Branded Products Factory) in Tai Po, Hong Kong, spanning 250,000 sq. ft.
2005
Appointed by the Hospital Authority
To implement the
"Public-Private Partnership Project on Patients' Food Services"
in the New Territories West Cluster
and Queen Elizabeth Hospital.
2005
Appointed by the Hospital Authority
To implement the "Public-Private Partnership Project on Patients' Food Services" in the New Territories West Cluster and Queen Elizabeth Hospital.
2005
Opened Mei-Xin Cakes bakery plant and flagship in Guangzhou.
2005
Opened Mei-Xin Cakes bakery plant and flagship in Guangzhou.
Hong Kong Disneyland
Hosted Plaza Inn, a Chinese restaurant,
and Market House Bakery in Hong Kong Disneyland.
Hong Kong Disneyland
Hosted Plaza Inn, a Chinese restaurant, and Market House Bakery in Hong Kong Disneyland.
2006
Genki Sushi and sen-ryo
Operated Genki Sushi and sen-ryo in Hong Kong.
2006
Genki Sushi and sen-ryo
Operated Genki Sushi and sen-ryo in Hong Kong.
Introduced Lawry's The Prime Rib from Los Angeles.
Introduced Lawry's The Prime Rib from Los Angeles.
2008
Acquired Arome Bakery Hong Kong.
2008
Acquired Arome Bakery Hong Kong.
10s
2010
The only Hong Kong catering representative
Hosted a 20,000 sq.ft. massive food hall
at Shanghai World Expo and was the
only Hong Kong catering representative.
2010
The only Hong Kong catering representative
Hosted a 20,000 sq.ft. massive food hall at Shanghai World Expo and was the only Hong Kong catering representative.
2011
Introduced IPPUDO from Japan to Hong Kong.
2011
Introduced IPPUDO from Japan to Hong Kong.
2012
150,000 sq. ft.
Set up Maxim’s Cakes & Bakery Factory in Tai Po, Hong Kong, spanning 150,000 sq. ft.
2012
150,000 sq. ft.
Set up Maxim’s Cakes & Bakery Factory in Tai Po, Hong Kong, spanning 150,000 sq. ft.
2014
100,000 sq. ft
Established Maxim’s Food Factory in
Tai Po, Hong Kong, spanning 100,000 sq. ft.
2014
100,000 sq. ft
Established Maxim’s Food Factory in Tai Po, Hong Kong, spanning 100,000 sq. ft.
2015
Maxim’s Centre
Opening of Maxim’s Centre in Hong Kong,
the new headquarters of Maxim’s Group.
2015
Maxim’s Centre
Opening of Maxim’s Centre in Hong Kong, the new headquarters of Maxim’s Group.
2016
Acquired the franchise of the Italian patisserie and restaurant COVA in Hong Kong and Macau.
2016
Acquired the franchise of the Italian patisserie and restaurant COVA in Hong Kong and Macau.
Introduced the famous American brand The Cheesecake Factory to Shanghai Disney Resort.
Introduced the famous American brand The Cheesecake Factory to Shanghai Disney Resort.
2016
The first mx cakes & bakery franchise opened in Bangkok, Thailand.
2016
The first mx cakes & bakery franchise opened in Bangkok, Thailand.
2017
Established joint venture with SHINMEI Co., LTD. to develop Japanese restaurants in South East Asia.
2017
Established joint venture with SHINMEI Co., LTD. to develop Japanese restaurants in South East Asia.
2020
1,000,000 sq. ft.
Established Maxim’s Food Factory in Jiangmen, mainland China, spanning 1,000,000 sq. ft.
2020
1,000,000 sq. ft.
Established Maxim’s Food Factory in Jiangmen, mainland China, spanning 1,000,000 sq. ft.
2023
Opening of Maxim’s Group’s 2,000th Store in Asia
simplylife opened at apm in Hong Kong, adding to the diverse portfolio of the Group
2023
Opening of Maxim’s Group’s 2,000th Store in Asia
simplylife opened at apm in Hong Kong, adding to the diverse portfolio of the Group
2013
Entered Vietnam
Entered Vietnam as master franchisor of Starbucks.
2016
Opened flagship store in Cambodia as a master franchisor of Starbucks.
2017
Entered into licensing agreement with Starbucks to fully operate and develop Singapore market.
2019
Formed a joint venture of Starbucks with Thai partner.
2020
Entered into licensing agreement with Starbucks to fully operate and develop Laos market.
2017
Announced licensing agreement with American brand Shake Shack of operation in Hong Kong, Macau and East China regions.
2020
Announced licensing agreement with Shake Shack of operation in South China.
2022
Announced licensing agreement with Shake Shack of operation in Thailand.
2020
2013
Entered Vietnam
Entered Vietnam as master franchisor of Starbucks.
2016
Opened flagship store in Cambodia as a master franchisor of Starbucks.
2017
Entered into licensing agreement with Starbucks to fully operate and develop Singapore market.
2019
Formed a joint venture of Starbucks with Thai partner.
2020
Entered into licensing agreement with Starbucks to fully operate and develop Laos market.
2017
Announced licensing agreement with American brand Shake Shack of operation in Hong Kong, Macau and East China regions.
2020
Announced licensing agreement with Shake Shack of operation in South China.
2022
Announced licensing agreement with Shake Shack of operation in Thailand.
2013
Entered Vietnam
Entered Vietnam as master franchisor of Starbucks.
2016
Opened flagship store in Cambodia as a master franchisor of Starbucks.
2017
Entered into licensing agreement with Starbucks to fully operate and develop Singapore market.
2019
Formed a joint venture of Starbucks with Thai partner.
2020
Entered into licensing agreement with Starbucks to fully operate and develop Laos market.
2017
Announced licensing agreement with American brand Shake Shack of operation in Hong Kong, Macau and East China regions.
2020
Announced licensing agreement with Shake Shack of operation in South China.
2022
Announced licensing agreement with Shake Shack of operation in Thailand.
Brand Excellence
1998 - 2021
24 Consecutive Years No. 1 Mooncake Best Seller in H.K.
Nielsen Mooncake Research Report
2014
Cakes & Bakery Division - 2014 Quality Award Gold Award
Hong Kong Management Association
2008 - 2015
The Square - 7 Consecutive Years Michelin One Star Restaurant
Michelin Guide Hong Kong & Macau
2016 - 2018
Peking Garden (Alexandra House) - 3 Consecutive Years Michelin One Star Restaurant
Michelin Guide Hong Kong & Macau
Quality and Service Excellence
2015 - 2022
Quality Food Scheme - Diamond Enterprise
GSI Hong Kong
2006 - 2021
Double Egg Yolk White Lotus Seed Paste Mooncakes - 15 Consecutive Years Monde Selection Gold Award
Monde Selection
1996 onwards
Hong Kong's First Mooncake Brand Awarded Q-Mark
Federation of Hong Kong Industries
2006 onwards
Multiple Brands Awarded Service Awards
Hong Kong Retail Management Association
Hygiene and Safety
2021
Maxim's Cakes, Arome, and 52 Restaurants Under QTS Awarded HKQAA Anti-Epidemic Hygiene Measures Certification
Hong Kong Quality Assurance Agency
2007 onwards
Multiple Catering Industry Safety Awards
Occupational Safety and Health Branch, Labour Department
Factories Awarded ISO22000, ISO9001 and HACCP
Sustainability/ Corporate Social Responsibility
2019
Sustainable Business Award
World Green Organization
2015 - 2021
Green Office
World Green Organization
2018 - 2022
Social Captial Builders Awards - 2 Times
Labour and Welfare Bureau
15 years+
Caring Company
The Hong Kong Council of Social Service
2006 - 2021
Corporate and Employee Contribution Programme - Platinum Award
The Community Chest
2023
Asia Beer Challenge 2023 – Gold Medal for "Original BOB" and "Coffee BOB"
BOB upcycled craft beer Asia Beer Challenge
World Beer Awards 2023– Bronze Award for "Original BOB" and "Coffee BOB"
BOB upcycled craft beer World Beer Awards
Hong Kong International Beer Awards (Pale Ale) - Certificate of Bronze for "Original BOB"
BOB upcycled craft beer HOFEX 2023
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