In 2000, Maxim’s Group introduced Starbucks Coffee to Hong Kong.
The customized coffee from high-quality beans at Starbucks, is just the same way in which it is brewed at its Seattle headquarters. We also brought over the concept of the “third place” in Hong Kong, whereby the coffee shop has become “the other space” for customers.
We now operate Starbucks in Hong Kong and Macau S.A.R., Vietnam, Cambodia, Singapore, Thailand and Laos.